TOOL TO EXPAND CLIENT BASE PROFESSIONAL
TOOL TO EXPAND CLIENT BASE FREE

Specializing in the IT industry, KLA Group works with companies to break in and exceed revenue objectives in the Small and Midmarket Business (SMB) segment.To increase revenue for your small business, you should focus on your customers, boost your marketing and sales efforts, review your pricing strategies and expand your market. Kendra Lee is a top IT Seller, Prospect Attraction Expert, author of the newly released book, вЂњ The Sales Magnet,вЂќ and the award winning book, вЂњ Selling Against the Goal,вЂќ and president of KLA Group.

TOOL TO EXPAND CLIENT BASE FREE

Feel free to follow me on Twitter, Facebook or LinkedIn if youвЂ™d like to see how we do it and get some ideas for yourself. If you learn to embrace it, you can expect to see an increase in your customer base more quickly, and with a stronger bond, than you might imagine. In short, social media truly does matter. They almost serve as a form of referral, and can really work in your favor. While websites used to be the window into your world, social networks are now their first stop. People will choose to work with businesses that they feel most comfortable with and knowledgeable about. They read your posts, add comments and generally feel as if theyвЂ™re a part of a larger conversation with you theyвЂ™re personally connecting with you in their own way to learn more about your company.

Today people get their education about a business or service from Facebook and Twitter, which is just one reason why theyвЂ™re so important. It doesnвЂ™t matter if youвЂ™re a CEO, sales manager or otherwiseвЂ“prospective customers are looking for your experience in the role they need to work with you in. With LinkedIn, prospects can read about your experience and background, as well recommendations written by current and former customers and colleagues.

Social media helps you increase and broaden your customer base. How Social Media Can Increase Your Customer Base Since there isnвЂ™t one specific social network that companies in different industries tend to favor, you want a presence on all of them.

LinkedIn found us techies.ДЄs social networks have reached the mainstream, though, the lines have blurred and people gravitate to the network they enjoy participating in the most. MySpace was your avenue to the artsy audience. When social networks were in their infancy, you could choose the network you wanted to participate in based on your target market. ItвЂ™s a new level of relationship-building. Both are important because the people in your target market want to feel as if they know you and your company personally. With both networks there is a muddling of what personal means: sometimes itвЂ™s about you personally, and sometimes itвЂ™s about your company. Facebook and Twitter are very effective tools for establishing personal relationships, providing insight into your personal style, keeping lines of communication open and promoting to your target market.Prospects, referrals, future employees and employers look to LinkedIn to appraise your recommendations, credibility and overall network вЂњworth.вЂќ If you have fewer than 100 connections, a poor profile or no presence at all, LinkedIn actually works against you.

TOOL TO EXPAND CLIENT BASE PROFESSIONAL

A LinkedIn presence is essential for establishing professional credibility.These are the three of the most popular social networks today, and all of them are relevant for businesses.Д®ach network fulfills different objectives for you and your company: While there are countless options out there ( Google+ and Pinterest are growing in popularity), what truly matters is being present on the вЂњBig ThreeвЂќ: Facebook, Twitter and LinkedIn. This can make it difficult to determine where you need to build a presence. It seems as if a new social network pops up practically every month. Not being on social media sites like Twitter, Facebook and LinkedIn (the вЂњBig ThreeвЂќ) can hurt you.Дo you remember when in the вЂњdot-comвЂќ era, not having a website meant your business simply wasnвЂ™t relevant? The same can be said today for businesses that donвЂ™t have a social presence. Last year, Google released significant search algorithm updates that changed SEO ranking, resulting in social media activity significantly impacting your ranking. My customer didnвЂ™t like hearing it, but social media is a huge part of participating in the modern business landscape. Social media isnвЂ™t an option anymore, and thatвЂ™s exactly how I responded. Skeptical of social media, he wanted my opinion on whether it is truly necessary as a tool for increasing your customer base. Just the other day, I was approached by a customer with a question that IвЂ™ve heard frequently over the past few years.

Tool to expand client base